Best Practices for Your Beauty Campaigns

Introduction:

TikTok is one of the biggest social platforms right now; if you are not using it for your business' good, your brand is missing out on a lot. This article will provide actionable insights and tips to help you make the most out of your upcoming campaign.

Before you embark on any campaign, have a clear marketing goal and strategy in mind. What do you want to achieve? What is your objective? Once you have answers in mind, here are some practices you can use if they suit your campaign:

Hop on the Trends

TikTok ads are always in high demand, and it is always a good idea to take advantage of this. But know that you can also make high-engagement content if you know the fundamentals of how to make it happen. For example, if you run your campaign during a popular trend, you will also get a lot of exposure.

You can search for the latest trends by checking TikTok Creative Center. Through it, you can analyze the trending videos and use the hashtags that are being used the most. Using the hashtags have a higher probability of getting you the best engagement results.

What's even better is how you can filter the trending hashtags according to location, industry, and other vital categories in any campaign.

So if your ad is relatively cheap, why not experiment with a couple of different trend times? Then you can run a campaign all weekend long. It might be a good idea to do this for an entire week.

How to Increase Your TikTok Video Shareability

• Video Length: Make sure your TikTok video is at least longer than 30 seconds. A video shorter than that would likely achieve a poor engagement rate. At the same time, don't keep your video too long because your viewers will quickly get bored and start to avoid your videos.

• Audio: It would be best to start with a voice-over or quieter audio instead of starting your video with music. It will help your video stand out more. Another tip to remember is to avoid ending your video in complete silence.

• Content: TikTok audience prefers moving frames to static ones. Try to avoid bright frames as well. Content with no subtitles also performs better than those with on-screen text. Also, since you are doing a beauty ad, know that videos that showcase the products all lined up together (or showing options for the viewers) perform better than videos that only focus on one product.

• Authenticity and Relevance: To create dynamic, trend-conscious content that engages your audience on a personal level, you will need to be responsive to your audience in real-time. One way to accomplish this is to create content calendars that follow your audience's preferences. Content marketing should not be scheduled far ahead because it should adapt to trends and respond to your audience's needs.

• Branding: Ensure that your TikTok content is not overly branded yet still recognizable. You can achieve this by using specific brand colors, logos, and fonts but not putting them out in the open in your videos. People don't want hard-sell content.

Conclusion

TikTok is a social video platform growing faster than any other platform worldwide. It is becoming a powerful tool for businesses to build their online presence and promote themselves to a broader audience.

The best way to win the TikTok ad game is by using the app's algorithm. It is important to remember that riding the trend is the best way to get views on TikTok.

Need help in creating a compelling beauty ad for your brand’s TikTok account? We can help. Equinox Digital Marketing is a full-service digital marketing company that understands the industry and can help you make the perfect ad for your campaign. Let us create the winning TikTok marketing strategy for your business today!